When creating a promotional flyer, a common mistake is to focus almost exclusively on photos, images and other design elements. This is understandable; one of the major perks of flyers is that they demonstrate a product, service or business visually in ways that a letter can’t. But it’s equally important to know how to  write  an effective flyer that persuades people to take action. A great promotional flyer for your business communicates a message to its audience, and the best way to do that is with words. Without effective writing, someone who sees your flyer won’t know what your product is, where to get it, or why they should even buy it. But before we get into what to write on a flyer, let’s briefly discuss what a flyer actually is. Flyers vs. brochures There’s often a little confusion and vagueness when people use the terms “brochure” or “flyer.” Sometimes they’re used interchangeably, but they’re actually quite different. A  brochure  is a piec...